Tag Archives: commodotise

“The Company That Does Not Obsolete Its Own Products Runs The Risk of Becoming Extinct Itself”

A client of mine was telling me how his customers are always trying to commoditise what he does.  His company spends time, money and effort developing solutions to their customers’ problems and whilst many of those customers will do repeat … Continue reading

Posted in Differentiating Yourself and Your Offer, Justifying Your Price | Tagged , , , , , , , , | Leave a comment