Category Archives: Differentiating Yourself and Your Offer

27 Reasons Why Your Prospects Don’t Buy From You

Sometimes in sales things don’t go as we want them to. Having spent time and effort discussing your product/service with your prospect you can find yourself not winning their business. Spending time evaluating these situations and learning from them can … Continue reading

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How Offering Good Customer Service Cost Me A Sale … and Why I Won’t Be Doing It Again!

There’s an old saying that says, “The road to disaster is often paved with good intent”, and in the case of sales and customer service I have experienced a number of occasions when I, colleagues and clients have come unstuck; … Continue reading

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“How Do You Know You’ve Been Successful?”

Sitting with a group of senior managers of a new prospective client I was asked how I knew I had been successful in training a sales team. I acknowledged it was an interesting question and asked what type of answer … Continue reading

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“The Company That Does Not Obsolete Its Own Products Runs The Risk of Becoming Extinct Itself”

A client of mine was telling me how his customers are always trying to commoditise what he does.  Whilst his company spends time, money and effort developing solutions to their problems and they start to do repeat business, he told … Continue reading

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There’s No Such Thing As Real Value … It’s All Perceived

There’s no such thing as real value … it’s all perceived.  It’s true … and I’ll prove it with an example. Story Version A: A man and his wife decide to sell their family home in Liverpool that they’ve lived … Continue reading

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Do You See An Opportunity For What It Really Is?

Success in selling often comes down to how observant you are as an individual.  Do you see what is in front of you or rather what you think is in front of you?  Let me explain why this is important. … Continue reading

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Hey Good Looking … Fancy a Sale?!?

Here’s a controversial start to a blog post for you … the better you look, the more sales you’ll make! Politically correct or not … in my experience it’s true.  It all boils down to human nature; we prefer to … Continue reading

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