Tag Archives: differentiation

“The Company That Does Not Obsolete Its Own Products Runs The Risk of Becoming Extinct Itself”

A client of mine was telling me how his customers are always trying to commoditise what he does.  Whilst his company spends time, money and effort developing solutions to their problems and they start to do repeat business, he told … Continue reading

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Virtual Reality – The Art of Pitching and Presenting So Your customer Gets It

I’ve just been reading an article about Microsoft’s HoloLens hologram headset technology that permits users to see virtual reality and I found myself thinking about how many salespeople could do with something similar to help them present and demonstrate their … Continue reading

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How To Sell Your Way Through Tough Times (Part 2 of 2)

(This post continues from part 1. Please click here to read that before proceeding with this – thanks.) 4. Differentiate Your Offer. In tough times it is imperative you differentiate your offer. If you want to be seen as being … Continue reading

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How To Avoid The 9 Biggest Mistakes Salespeople Make When Conducting A Customer Visit

A lot has been written over the years about what we need to do in sales visits. Not so common though is advice on what to do once we have left so that ours is the visit that ‘keeps on … Continue reading

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