Category Archives: Justifying Your Price

How to Ensure ‘Beginning With The End In Mind’ Works For You, Not Against You

One of Stephen Covey’s 7 Habits Of Highly Effective People is: Begin with the end in mind. In other words, do things in a way that will give you the best opportunity of achieving your desired outcome. And whilst Covey … Continue reading

Posted in Being A Salesperson, Conducting Sales Visits, goal setting, Justifying Your Price, Negotiating, Stories From The Road, What It Takes To Succeed | Tagged , , , , , , , , , , , , , , | Leave a comment

“If you you’re so interested in doing business with me, why do you insist on talking about yourself?”

There’s an adage in selling that says, “People are interested in people who are interested in them”. And so it is with prospects; it’s a basic of selling.

Many salespeople seem to forget this though and spend the first period of a sales conversation with a prospect talking about themselves, their company and their product/service. In some cases they mistakenly believe that is what salespeople should do; in others it is because they don’t feel it is right to ask for someone’s time and then to go and ask questions. The truth is that only poor salespeople go and do all of the talking, whereas by asking questions of the prospect they would be engaging in that basic of selling, as questions show that we’re interested. Continue reading

Posted in Being A Salesperson, Building Rapport, Conducting Sales Visits, Justifying Your Price, Prospecting | Tagged , , , , , , , , , , , | Leave a comment

27 Reasons Why Your Prospects Don’t Buy From You

Sometimes in sales things don’t go as we want them to. Having spent time and effort discussing your product/service with your prospect you can find yourself not winning their business. Spending time evaluating these situations and learning from them can … Continue reading

Posted in Being A Salesperson, Conducting Sales Visits, Continuous Development, demonstrating value, Differentiating Yourself and Your Offer, Justifying Your Price, What It Takes To Succeed | Tagged , , , , , , , , , , , , , , | Leave a comment

“The Company That Does Not Obsolete Its Own Products Runs The Risk of Becoming Extinct Itself”

A client of mine was telling me how his customers are always trying to commoditise what he does.  Whilst his company spends time, money and effort developing solutions to their problems and they start to do repeat business, he told … Continue reading

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There’s No Such Thing As Real Value … It’s All Perceived

There’s no such thing as real value … it’s all perceived.  It’s true … and I’ll prove it with an example. Story Version A: A man and his wife decide to sell their family home in Liverpool that they’ve lived … Continue reading

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Snow Shovels

One day there was heavy snowfall in an area and a man realises his drive will be blocked and inaccessible for his car.  He remembers seeing snow shovels being sold at a store local to him and when he gets … Continue reading

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The Issue With Budget Quotes and Why Most Salespeople Are Only Fooling Themselves by Issuing Them!

I was recently working with a capital equipment company whose salesperson had told them they had lost an order against a lesser quality competitor as the company’s quote had been “too expensive” and “too long a delivery”. On looking into … Continue reading

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