Tag Archives: beating the competition

“The Company That Does Not Obsolete Its Own Products Runs The Risk of Becoming Extinct Itself”

A client of mine was telling me how his customers are always trying to commoditise what he does.  Whilst his company spends time, money and effort developing solutions to their problems and they start to do repeat business, he told … Continue reading

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The Feedback I Wasn’t Quite Expecting

I always like to know when I have won an order why the customer chose me and my company and not another. Over the years I have developed a good understanding of what will be the deciding factor for the … Continue reading

Posted in Differentiating Yourself and Your Offer, Stories From The Road, What It Takes To Succeed | Tagged , , , , , , , , , , , , | Leave a comment