Tag Archives: justifying price

Snow Shovels

One day there was heavy snowfall in an area and a man realises his drive will be blocked and inaccessible for his car.  He remembers seeing snow shovels being sold at a store local to him and when he gets … Continue reading

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Why Won’t They Sell Me That Aston Martin For £30k?

I’ve always liked Aston Martins. The ultimate symbol of British automotive style, the car premiership footballers drive … the car synonymous with James Bond.  I’d love one.  The only trouble is they cost way more than I can afford.   … Continue reading

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Why Your Product Isn’t Worth The Price You’re Asking For It

Many salespeople agonise over giving the prospect a price. They agonise over how best to do it and they agonise over when to do it.  More often than not they agonise because they know the prospect will challenge it, argue … Continue reading

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