Tag Archives: auction

There’s No Such Thing As Real Value … It’s All Perceived

There’s no such thing as real value … it’s all perceived.  It’s true … and I’ll prove it with an example. Story Version A: A man and his wife decide to sell their family home in Liverpool that they’ve lived … Continue reading

Posted in Differentiating Yourself and Your Offer, Justifying Your Price, Selling Parables | Tagged , , , , , , , , , , | Leave a comment