Why should we carry out a sales activity? The only reason a sales contact activity should take place (whether it be via a face-to-face visit, phone call, email, etc…) is to effect progress. Progress that is in terms of:
- Creating an opportunity and starting a sales conversation
- Moving a sales conversation along
- Bringing a sales conversation to a close
- Developing and building a relationship
When you’re planning your selling day and thinking about what you can do, if the result of a contact activity is likely to be that things will be as they were before you made it then you either need to change your objective for the activity, or do something else.
Posted in Being A Salesperson, Conducting Sales Visits, Effective Time Management, What It Takes To Succeed
Tagged activity, advice, business development, confidence, contact, focus, objective, opportunities, planning, sales, sales activity, sales contact, success, techniques, time, time management, value, visualisation
Many surveys have been conducted into goal setting and is widely cited that less than 5% of the human race know how to set goals. It is also claimed that less than 5% of us actually have goals and whilst that figure may seem somewhat ridiculous the figure is based on the difference between goals and fantasies. Ask practically anyone what they want and they can reel off a list of possessions such as; the big house, the fancy car, the perfect holiday, winning the lottery, etc… These aren’t goals though, merely day dreams, merely fantasies and virtually everyone has fantasies.
A fantasy is something where we envisage a final outcome, i.e. having the big house, being on the perfect holiday, driving the perfect car, etc… yet give no real thought about how we get there from where we currently are. On the other hand a goal is something that an individual commits to achieving. It is something where there is a plan, a series of steps and actions that an individual will undertake to perform and keep on progressing, moving forward as they do until achieving their desired outcome. It is something where an individual commits themselves to taking persistent action, on a daily basis and where they will keep going, irrespective how difficult or far away their desired achievement may be. A goal is something that people commit to achieving which, when their plan is not getting them where they want to be they will evaluate, make decisions and changes for and then continue forward with action. A goal is something where people will press onwards irrespective whatever of the amount of difficulty or challenge that they will face.
Posted in Effective Time Management, goal setting, What It Takes To Succeed
Tagged achievement, achieving goals, achieving your goals, fantasising, fantasy, focus, goal achievement, goal setting, goals, planning, planning for success, progress, succeed, succeeding, success
Ever since I was a child I have been fascinated by heraldry; castles and coats of arms have always done it for me. As such when I decided to start my own business our logo was always going to have to be a crest. As with the heraldic families of medieval Europe the crest identifies us and tells everyone who sees it the story of who we are.
As such it is made up of a series of components that identify a number of the traits of successful and professional salespeople. I used them to always remind me of traits that are important to succeed in selling and to be the best that I can be:
The lion symbolises being brave, that a salesperson needs to put themselves forward in order to succeed and reminds us to act with courage, to not let doubt and fear stop us.
The oxen signifies strength and the need to keep going, even when the going gets tough, to never give up and remain stoic in the face of adversity and challenge.
Posted in Being A Salesperson, Motivation, What It Takes To Succeed
Tagged battle, belief, confidence, courage, crest, enthusiasm, our story, sales, salespeople, selling, story, story of who we are, successful salespeople, traits of salespeople, what it takes to succeed, what it takes to succeed in selling
I’ve just been reading an article about Microsoft’s HoloLens hologram headset technology that permits users to see virtual reality and I found myself thinking about how many salespeople could do with something similar to help them present and demonstrate their products and services to their customers and prospects alike.
The technology is amazing … I imagine it will require certain hardware and software though as well as the obvious headset and for some salespeople and some companies, particularly small businesses and new start-ups that may be out of reach, at least for now. The good news is though that you can do this anyway and, in truth salespeople should be doing this all of the time when they are presenting or pitching.
Posted in Being A Salesperson, Building Rapport, Conducting Sales Visits, Differentiating Yourself and Your Offer
Tagged Building Rapport, communication, creativity, differentiation, language of business, pitching, presenting, rapport, sales, sales presentation, techniques, virtual reality
Doom and gloom! It’s often the message given regarding the economy in the newspapers and on the television and when it is, if you are not careful it may be what you’ll end up thinking too. Before you go into your own version of a depression though here is a positive thought for you to contemplate; cometh the tough times, cometh the hour of the professional salesperson. Rather than being something which we should all be worrying and panicking about, tough times really present a golden opportunity for you as a professional salesperson to prove your worth and whilst it may be more difficult to win business, you need to remember that it is possible. In fact, tough times are actually a professional salesperson’s opportunity to remain consistently successful (even to increase their levels of success) whilst lesser mortals around them fall by the wayside.
To help you succeed where others fail here are some quick tips to abide by:
- Be proactive – keep on prospecting
- Keep moving projects through your sales pipeline
- Get more focused on your customers, prospects and suspects
- Differentiate your offer
- Justify and demonstrate your value for money
Posted in Being A Salesperson, What It Takes To Succeed
Tagged customers, focus, focussed, Motivation, pipeline, proactive, proactivity, professional, professional salesperson, progress, progressing, Prospecting, prospects, sales pipeline, salespeople, salesperson, sell, selling, selling through tough times, suspects, tough times